1xBet is more than just a global betting platform — it’s a powerful brand that actively supports professional sports, esports, and international competitions. As an official sponsor of some of the world’s most respected teams and leagues, 1xBet proves its legitimacy and deep connection to the global sports community.
If you’re wondering who 1xBet sponsors, here’s a complete and up-to-date list of their major sponsorship deals.
⚽ Football Sponsorships
🔵 FC Barcelona
1xBet is the Global Betting Partner of FC Barcelona, one of the most successful and beloved football clubs in the world. This partnership has been extended through 2029, covering branding, fan campaigns, and digital activations.
🔴 Paris Saint-Germain (PSG)
1xBet is an official regional partner of PSG, with a focus on growing the brand across Africa and Asia.
🇪🇨 Barcelona SC (Ecuador)
The biggest football club in Ecuador is officially sponsored by 1xBet as their main shirt sponsor until 2027.
🇫🇷 LOSC Lille
1xBet is also a regional betting sponsor for Ligue 1’s Lille, particularly targeting fans in MENA countries.
🏆 La Liga & Serie A
1xBet has broadcast sponsorship agreements with Spain’s La Liga and Italy’s Serie A, appearing during live matches across multiple regions.
🌍 CAF (Africa Cup of Nations)
As a CAF official partner, 1xBet supports African football at the continental level.
🏀 Basketball Sponsorships
🏀 FIBA (International Basketball Federation)
1xBet became a global partner of FIBA in 2024 and will support international basketball competitions through 2027 — including World Cups and Olympic qualifiers.
🇵🇭 Maharlika Pilipinas Basketball League (MPBL)
In the Philippines, 1xBet sponsors this fast-growing basketball league until 2026.
🎾 Tennis & 🏐 Volleyball
🎾 Dallas Open
1xBet is the official betting partner of the Dallas Open, part of the ATP Tour, with visible branding in digital and on-court assets.
🏐 Volleyball World
1xBet has partnered with Volleyball World to promote international volleyball events across both men’s and women’s competitions.
🏏 Cricket Sponsorships
🏏 European Cricket Network (ECN)
As a partner of ECN, 1xBet supports emerging cricket talent across Europe and engages fans with promotions during televised matches.
🎮 Esports Sponsorships
1xBet has entered the esports scene as a major backer of competitive teams across multiple regions and games:
- MIBR (Brazil) – One of the most iconic esports brands in South America
- Aurora Gaming (Serbia) – Competing in CS2, Dota 2, and Apex Legends
- BeastCoast (USA)
- MongolZ (Mongolia)
- IHC Esports (Asia)
1xBet also partners with ESL, one of the biggest esports tournament organizers in the world.
🌟 Brand Ambassadors
In addition to team sponsorships, 1xBet also works with international celebrities and athletes as brand ambassadors:
- 🎤 Maître Gims – Congolese music superstar
- ⚽ Roberto Carlos – Brazilian football legend (in Kazakhstan)
- 🎬 Urvashi Rautela – Indian actress
- 🏏 Heinrich Klaasen – South African cricketer
🔐 Why This Matters to Bettors
1xBet’s sponsorships prove that it’s not just a betting site — it’s a trusted global brand that aligns with top sports organizations. This helps build confidence and reliability, especially for new users in Brazil and worldwide.
✅ Conclusion
Whether you’re a football fan, an esports enthusiast, or a tennis lover, chances are 1xBet sponsors a team or league you love. This wide range of partnerships reflects 1xBet’s commitment to the global sports scene and its growing popularity in Brazil.